India’s smartphone market has experienced a decline for the fourth consecutive quarter, according to a report by Counterpoint. Smartphone shipments in India decreased by 3% YoY in the second quarter of 2023. However, this decline was significantly lower than the 19% decrease in the previous quarter, thanks to increased demand and improved macroeconomic conditions. The premium smartphone segment in India, on the other hand, experienced growth of 112% and contributed 17% to overall shipments.
Samsung secured the top position in the market for the third consecutive quarter, with an 18% market share. The company also reclaimed the top spot in the premium smartphone segment (above Rs 30,000), surpassing Apple, after capturing 34% of the market the previous year. Samsung’s growth was driven by offers on its Galaxy Z Flip 3, Galaxy S21 FE, Samsung Finance+, and high demand for its latest premium A-series and F-series devices.
Meanwhile, Apple continued to lead India’s ultra-premium smartphone segment (above Rs 45,000) with a 59% market share. India has now become one of the top five markets for iPhones.
Vivo secured the second position in India’s overall smartphone market and was the only brand among the top five to see YoY growth. Vivo’s growth was aided by its extensive offline presence, online demand for its sub-brand iQoo, and the launch of multiple products across different price ranges.
Oppo also increased its shipments in the higher-tier segments, particularly focusing on the upper mid-tier range (between Rs 20,000 – Rs 30,000). Oppo emerged as the top brand in this segment with a 21% market share, showcasing its strategy to cater to diverse consumer needs. Additionally, OnePlus recorded the highest YoY growth of 68% and became the fastest-growing brand in India’s smartphone market in Q2.
